Audience Profile
CFO’s audience is comprised of the ultimate decision makers: senior finance executives across an array of industries.
| Audience Profile |
| Median Age |
52 |
| Average HHI |
$452,519 |
| Average Net Worth |
$1,728,538 |
| Bachelors Degree |
94% |
| % Men/% Women |
89/11 |
| Say they “take the lead in decision making” |
88% |
| Consider themselves “opinion leaders” |
70% |
| Who Value CFO |
| Read 3 out of 4 issues |
72% |
| View CFO as authorative |
68% |
| View CFO as influential |
66% |
| Say they "often get ideas on what to buy from magazine" |
61% |
If you don’t reach them in CFO, you might not reach them at all.
- 78% don’t read Forbes
- 77% don’t read Fortune
- 77% don’t read Business Week
(Source: Business Elite Survey 2008/09; CFO Circulation File, 2008, Publisher's Own Data)